Telemarketing Outsourcing

  • September 18, 2011
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By Steven Lambert

The bedrock of Telemarketing Outsourcing is lead Generation. This is basically finding the right types of customer, and selling them a product or service which suits their needs in detail.

One of the keys to this is CRM (Customer Relationship Management). This is specialized software, which collects and correlates buying information on a customer, through their spending history. With this, you can be assured that a telemarketing campaign aimed at that area, will be successful.

To this end, Lead Generation is all important. Once a customer has shown they are interested in a certain field, and have given their consent, the information can be managed by an outsourced call center, anywhere in the world.

Calls can be managed and handled through a PBX system. This is a very advanced software package, enabling staff to handle calls and Internet activity, tailored to any campaign the company has in mind.

To cut cost and compete on a global scale, these services can be outsourced anywhere in the world. With training and the right choice of system, a small or medium sized company can choose from a huge range of countries, where the governments are only too willing to help. An outsourced company, can call in services and data, only when it is needed, in order to become competitive.

The Data collected on a customer is all important. Many web sites have shopping carts, and many people are happy to buy from those carts. But 70% of shopping carts are abandoned long before the customer leaves the site. The sale is lost and the buying experience overshadowed. This is down to poor confidence on behalf of the buyer. The site has to be well supported with live calls put through to a human voice.

The largest areas of concern are credit cards. These are notorious for problems, and data history and activity must be monitored at all times. A customer buying from a site that refuses their credit card, will never return, spreading the bad news to their friends. So a well managed call center, with the correct software applications, can solve this problem and win the business.

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