Global Gaming Industry Is Eyeing Filipino Animators

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By Chiena Bondoc

Outsourcing is truly an emerging industry today. And whenever outsourcing is mentioned, what mostly comes to people’s minds is the call center outsourcing industry. However, there are lots of types of works that can be outsourced. One of these is Animation.

Today, animation is one of the fastest growing types of outsourced work. The process includes anything from the apparel design to cartoon animation. Another one called DTP work falls under this. The DTP work refers to the taking place of designing such as typeset, artwork, illustrations, cover design and others.

Now, with the rapid growth in the global gaming industry, Filipinos are being eyed to get into it.

As indicated by Pricewaterhouse Coopers 2005-2009 Global Entertainment Media Outlook, the global video game market is conjectured to grow at 16.5 percent yearly.

The market in the United States, Europe, Middle East, Africa (EMEA), Asia and the Pacific, Latin America and Canada is anticipated more jump from US $ 25.4 billion in 2004 to US $ 54.6 billion in 2009.

In the next few years, the global game development industry is likewise seen to grow. The US game development market is projected to reach roughly US $ 15 billion in 2009 while Canada’s market is seen to increase to US $ 1.3 billion and Latin America, US $ 832 million in the same period.

With this expected growth, companies wanting to outsource their work offshore are seeing Philippines as a desirable location. With the country’s lower cost development compared to that of North America and Europe, surely it is a better outsourcing spot. As said by the President of LadyLuck Digital, a local game development firm, Luis Mañalac, the cost of game development here in the Philippines is only one-eight of that in the USA.

He mentioned that here in the Philippines, a team of 10 people working full time for two years only costs US $ 262, 000 as against to US $ 1.7 million in the United States.

So far, skilled Filipino animators are in demand in post-production facilities or animation studios locally and abroad.

Game developers contract out the rendering to the industry’s best talent, such as Holy Cow Animation, as well as to Filipino musical scorers, like Jessie Lucas. In every game, sub-contractors are given credit and paid in advance on royalties.

To fill the increasing demand in the animation outsourcing market, the Philippine gaming industry looks forward to draw at least six percent of the 25,000 animation graduates every year.

With this, it can really be reflected that the Philippines if not the best, is one of the best outsourcing destinations in the world. Moreover, they can not just boast their call center outsourcing services but as well as their animation services.


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Among its partners, Global Sky is the company that specializes in offering call center services. This blog is a part of Global Sky's project to share quality information about the business process outsourcing industry. Information and news about the business world that could help companies, leaders, and, employees with their decisions. 

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