Email marketing is a tried and true tool used by e-commerce business owners to maintain an excellent e-commerce customer service support. It is considered to be one of the most used traditional marketing tools in the digital era. Email marketing is also a cost-effective marketing strategy perfect for small businesses.
Email marketing is a strategy that uses emails to promote your brand or services. It is the direct reach that makes email marketing a favorite tool for e-commerce business owners. The digital age innovation has also brought marketing automation tools to make e-commerce customer service easy to do. These tools come with email templates, list building features, and more quality customer service.
Unfortunately, there’s no one-size-fits-all email marketing platform available. The selection of the right platform for you depends mainly on your budget, list size, marketing automation requirement, the type of integration you need, and others. Here are some email marketing tools that you can use:
So, which one is the best for your business? Here are the top email marketing platforms available on the market right now that could keep help your e-commerce customer service outsource its quality:
Mailchimp is made for automating email marketing campaigns. They take their Freemium offering earnestly and provides exceptional service to all their customers, no matter what you are paying—or not paying. You can connect with a representative online or get general questions answered by reading the content available on their website.
Once your e-commerce site has been connected, your customer and purchase data sync automatically, and you can grow your list by giving customers the option to subscribe as they’re checking out. Then, MailChimp uses the data to learn what resonates with your customers, recommend products they’ll love, create targeted segments, develop e-commerce automation workflows, and create helpful order notification messages.
SendinBlue is a complete SMS and email marketing software. They include marketing automation tools that allow you to send transactional emails, create workflows for automatic emails, and segment your users. They also have a feature that enables you to get a completely free email marketing plan that allows you to send more than 200 emails a day.
SendinBlue serves small and medium-sized businesses, and everything about its features, support, and pricing is designed for a cost-effective budget. Either you have to maintain email campaigns, send text messages, or save time with automation, and it can assist you with your targetted budget and in your language. SendinBlue offers cloud-based digital marketing tools to over 50,000 growing organizations worldwide, which is available in six languages and over 30 million-plus text messages sent per day.
Drip is an email marketing platform created for e-commerce, bloggers, and digital marketers. Their software is set up for easy integration with popular website builders to easily add pop-ups and sign-up forms to get more leads. Drip also has advanced marketing automation tools, smart email segmentation, split testing, and more. That allows you to reach potential customers in your email lists that can rapidly increase sales.
ActiveCampaign works as an all in one email marketing platform. Its goal as a tool is to help you send emails and still maintain competitive results. ActiveCampaign carries many tools and features, and it might be a little overwhelming to maximize them all. Fortunately, there are detailed guides that’ll show you how to get the most out of its features. You can also ask for customer support via email or live chat.
AWeber is one of the most popular and oldest email marketing tools available in the market right now. They are mainly targeted towards small and medium-sized businesses to manage their email marketing. You get access to HTML email templates, list management, autoresponders, and email tracking with more detailed insights.
AWeber is an email marketing tool that provides professional email marketing services that accommodates both small and big businesses. It’s considered a helpful tool for e-commerce businesses that rely on email marketing as a marketing strategy. It comes with a wide range of features, excellent customer support, and useful tools. AWeber is one of the top email marketing platforms to check out if you are looking for professional email marketing services.
Creating email campaigns can be simple through the template editors available in almost all email marketing tools. You can now also embed mobile-friendly sign-up forms to your site. The truth is, most email marketing tools offer similar services. When it is about time for you to choose the best email marketing software for your e-commerce business, you’ll have to consider your budget and marketing needs.
Email Marketing has been one of the essential marketing tools for many years. If you wish to generate new customers and maintain an e-commerce customer service outsource, it is almost impossible to do it without email marketing platforms.
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