According to Statista, online buyers in the USA will grow to around 282.7 million by 2024. Meaning, the competition for customer attention has shifted online. So, how can you make your business competitive?
If you’re having difficulty keeping up with your customer service for e-commerce and online marketing strategies, it might be time for you to consider outsourcing. In this article, we will be listing all the reasons why you should consider the so-called ‘e-commerce outsourcing’ to grow your business.
What is e-commerce Outsourcing?
First, let us define what e-commerce outsourcing is. It refers to tapping a third party company or e-commerce partner to do the following services for you:
- Technology implementation
- Customer service
- Inventory management
- Website development
- Warehousing
- Infrastructure management
- Writing product descriptions
- Technical support
This third party company may be domestic or international.
What are the Benefits of E-Commerce Outsourcing?
Now that you know what e-commerce outsourcing is, let’s tackle why you should consider implementing it to grow your business:
1) Save Money
If you want to expand your business, you’ll need the following:
- Additional space
- People
- Resources
- Others
Without outsourcing, you’ll probably hire more employees, pay their salary, benefits, training, and taxes. You’re also required to rent additional space for them.
With outsourcing, you won’t need to rent extra space. Training is also not required, especially if you hired experts in their field. Thus, you will be able to save money and use that money to grow your business.
2) Save Time
If you want to grow your business in e-commerce but do not have the skills to do it, it would be best to consider outsourcing.
By outsourcing to the right company or people, you’ll eventually see your business grow. Moreover, instead of learning advanced e-commerce and online marketing strategies, you get to focus on other essential tasks.
3) Business Expansion
You’re probably seeing an increase in first-time customers now as you made the right decision and focused on e-commerce. The question, however, is, how do you get them to come back?
If your customers don’t feel valued or part of the community, you’ll likely lose them. Competitors might see this flaw and step in.
In this case, you have to cover all the bases starting from e-commerce customer service. This way, you can assist and resolve issues your customers might encounter.
4) Have Access to the Latest Technology
By outsourcing, you get to access the latest technology needed for interface design, website development, customer service for e-commerce, among others. In most cases, outsourcing companies are up to date when it comes to these latest trends.
5) Focus On E-commerce
By outsourcing e-commerce tasks, experts can implement a heavy focus on e-commerce efforts. These efforts include but are not limited to analyzing strategies to optimize your company’s sales.
Moreover, your in-house employees can also focus on the tasks they are required to do.
6) Flexible Hiring Process
If you suddenly require a writer for a short-term project, you can hire one. You can also do this when the Black Friday, Cyber Monday, and Christmas is approaching. This way you’ll have more workers to handle the work.
7) Hire Experts
Since you are not limited to people in your area, you can hire the best candidates from all around the world for the job. Candidates are usually already experts in what they do – SEO marketing, blogging, content creation, advertising, and more.
8) Stay Competitive
With outsourcing, you have the chance to step backward and oversee the tasks being done. This way, you have the opportunity to look at other aspects that needs improvement. Meaning, your business has the chance to compete with larger brands.
You can also focus on strengthening the skills of your in-house employees. This way, they won’t need your constant guidance.
9) Earn More
By expanding your business without spending money on space and hiring in-house employees, you earn more revenue and obtain a high return on your investment.
10) Start Your Projects Immediately
As you probably know, hiring an in-house employee is a long process. This usually involves posting job ads, interviewing candidates, engaging, and training them.
If you choose to outsource, you immediately have access to qualified candidates around the world. This is both cheaper and quicker.
Conclusion
As a business owner, you want to hire only the best people for your business most, especially if you’re looking at expanding your business.
E-commerce outsourcing allows you to do exactly that. Furthermore, outsourcing increases your revenue and reduces your expenses (e.g., space rental, hiring process expenses, etc.).
To summarize, here are the reasons why you should consider e-commerce outsourcing as a means to grow your business:
- Save money and time
- Have access to the latest technology
- Focus on e-commerce
- The hiring process is flexible
- Stay competitive
- You can hire experts.
