Online learning matters! The National Center for Education reveals that currently there are over 5 million online learners, which comprises approximately 25% of all college enrollees. Nearly every educational institution that has over 5,000 students offers some sort of online coursework and 80 percent of colleges that have less than 5,000 enrollees do as well. The market for online distance education is booming. However, there is one problem that many online colleges face.
Getting your educational programs and opportunites in the minds of potential students and alumni.
Outbound marketing is an affordable and highly effective solution to this problem. Let’s see how.
Although the market for education is vast, many colleges are seeing reductions in enrollment. Online colleges usually rely on conventional advertisements such as TV, radio, and print ads to reach potential students. Yet, these marketing types are yielding fewer results annually. Additionally, online colleges are competing with universities who visit high schools, hold recruitment events, and sponsor local businesses.
Courtesy of Babson Survey Research Group
Many students have already made their decision before they even hear about the opportunities your online college can offer them.
College recruitment and enrollment often requires a personal touch. When making a serious life decision, most people desire to speak with a live person and hear human advice. Outbound telemarketing puts your educational programs and options in the ears of your target market. Once they are aware of the selling points of your program, your ability to improve your enrollment increases. Most institutions using telemarketing have their positive responder earmarked for additional printed media or referred to their website. Such actions increase the likelihood of enrollment. These calls can also dispel false rumors about the ineffectiveness of online education that are often propagated.
College recruitment is very competitive. Although a student may be interested and enjoy the options that your program offers, several other colleges may be vying for their commitment. Consequently, it is the best protocol to keep in contact with a prospective enrollee to close the deal. Outbound telemarketers can keep highly detailed files on prospects to give personal attention. This strategy works and is often a bridge to any orientation packages or web conferences that your institution may have. Some universities are even desiring text messaging reminders of important events that the student should be aware of.
Sometimes enrolled students may face challenges that seem unsurmountable. Here is another area where outbound marketiing shines. During such calls, these fledging students can asks pressing questions and get the help they need. Good telemarketing services can reassure each student of the staff’s desire for them to succeed and forward them detailed information to fix the problem. Such interchanges build trust and loyalty. Furthermore, these calls can furnish you with better data to improve your recruitment and enrollemnt processes.